FIRST MOVER ADVANTAGE.
NEW CATEGORY.
YOUR CITY.
Limited slots. Apply to be considered.
APPLY TO PARTNER →NOT A SEAT COVER.
AN ENGINEERED UPGRADE.
Mounts over the stock seat in minutes. No mechanic. No bike modification. Riders install at home — your retail closes the sale.
The FEGO Spine ridge. Changes how the bike looks — instantly recognizable on every parked vehicle.
18mm HR PU foam · 11 pressure-distribution zones · Engineered, not stuffed.
35+ vehicle-specific patterns · Patent-backed · Made in Hyderabad · Premium product.
WE'VE BEEN IN THIS CATEGORY
SINCE 2017.
The Engineered launch builds on 7 years of proven sell-through. The demand isn't theoretical.
WE'RE TAKING A FEW PARTNERS.
NOT MANY.
We're rolling out across India in waves through 2028. Your city may be open now, or coming up next. Apply with your details and we'll route you to the right slot when it opens.
Established 2-wheeler accessory distributors only. Single-store retailers — this isn't for you yet.
WE BUILD THE BRAND.
YOU SELL.
Paid online ads + offline activation when you onboard. Our website + Amazon listings create demand — customers walk into your retail asking for FEGO.
One partner per city. Your territory grows with you. We never appoint a second.
Photos, install videos, retail counter material, install training for your team. Everything to sell, nothing to invent.
TELL US WHO YOU ARE.
We review every application. Shortlisted partners hear back within 5 working days.
PARTNER FAQ
What does "exclusive by city" mean?
One Channel Partner per city, covering the metropolitan area — not just a neighborhood. Within that territory, no other FEGO distributor will be appointed. As your city scales, your territory grows with you. We never compress by adding a second partner.
When do you expand to my city?
We're rolling out in waves through 2028. Some cities are open now; others come up next. Apply anyway — we keep a priority queue and reach out when your geography opens up. The earlier you're in the queue, the better your shot at the slot.
What's the minimum volume commitment?
We share specifics during the qualifying call. The Channel Partner programme is built for established city-level distributors with serious volume capacity — not single-store retailers. If you already move 2-wheeler accessories at scale across your city, you're likely in the right zone.
Will your D2C website compete with my retail?
No — and this is intentional. Our website and Amazon listings sell at MRP. We never undercut your retail on price. The online channel's job is to build brand awareness in your city — educate customers, drive demand. Most Indian buyers, once educated online, prefer offline purchase. They walk into your retail asking for FEGO. The website is your lead engine, not your competitor.
What happens after I apply?
We review applications within 5 working days. If shortlisted, we'll set up a 30-minute discovery call to discuss commercials, territory, and onboarding. From there — if both sides are aligned — agreement signed, first stock cleared, and you're live within 2–3 weeks.
